About this agency, built for the marketing offices of private schools
This agency does one kind of work. It helps private schools, independent schools and private academies be found in Google, on the Maps app and inside AI summaries, and it also manages their ads. It does not teach, does not advise on teaching and takes no part in a school's admissions decisions. What follows describes the working method and its edges.
A marketing desk that stays out of the classroom
Picture a pigeonhole in the front office with a slot marked for the marketing office. Whatever our team drops into it concerns the school's web pages, its Maps listing, its ads and its numbers. Nothing in that slot describes a classroom, a teacher or a pupil, since those subjects belong to the school and are voiced by the school, using the school's pages and the school's wording.
So the arrangement is plain. We write and tidy and count; the head of school reads and decides. SEO for private schools, as we practice it, means the ordinary mechanics of being found: a campus page for every address, a matching pin on the map, a fact sheet brief enough that an assistant reads it whole, and a ledger of calls and forms received.
Claims a school makes about itself, whether about its history, its programs or any recognition it holds, are printed only where the school chooses to print them. We do not add them, polish them or repeat them in our own voice.
How the work moves between this agency and a school office
- Opening
A reading of the pages already published
We begin by reading what the school has posted, then list the campuses, grade bands and programs it names for itself. That list becomes the map of pages and listings the school's marketing needs.
- Rhythm
The term calendar sets the pace
Open-house season, tour schedules and the application window decide the date by which each page or ad must be ready. The school hands us its dates, and we plan around them instead of guessing.
- Approval
Drafts rest on the lectern until read
Pages, ads and review replies all stay in draft until the head of school or the marketing lead has read them. Publishing waits for that nod, and the school may change any sentence.
- Reporting
One page of numbers each month
A monthly summary lays what was written and what was spent alongside every ring of the front office phone and every form the school received, in ordinary sentences. It reports counts, and it draws no conclusion about any child or family.
Whose name is on the accounts
The school's name. Each ad account and each Maps profile is opened or claimed by the school, and our team is added to manage it. Click charges go to the school's own card on the platform's schedule, apart from what we bill, and the school can remove us from any account whenever it wishes.
Call tracking tallies where calls and notes originated; it never captures a caller's words. Independent school SEO and the ad work both lean on this restraint, which is why /private-school-seo/ and /private-school-paid-ads/ each explain it in their own terms, and why the /services/ page keeps the two lines apart.
A noticeboard of duties taken on and duties left with the school
- Writes campus, program and calendar pages from facts the school supplies
- Tidies the Maps listing for each real campus address
- Drafts ads and landing pages, then waits for the school's approval before anything runs
- Reports calls and form notes in sentences a board member can follow
- Leaves every statement about teaching, programs and the school's standing to the school itself
- Keeps child names and student details out of every form and call
- Names no search position and no assistant mention as a promise
- Trades nothing for a review, and keeps every family detail out of a reply
The longer account of how each part fits together sits on the /private-school-marketing/ page.
Introduce your school to the desk
A short note about your campuses and grade bands is enough to begin. Please leave child names and student details out of it.
Which campus or grade band should parents meet first?
Name the campuses and grade bands that matter most, the towns each one draws from and any local sites that already link to your school. Leave every child name and student detail out of whatever you send.
Ring the first bell with one call
One phone call can decide which campus or grade band parents meet first, what pages trail behind it, and which plan holds up the whole load.
Month to month. No startup fee. No contract.