Private school SEO and paid ads management, priced on one open sheet
A price sheet is the one page of an agency's site that a board member reads to the last line, so every figure for a private school, independent school or private academy sits here in the open, with no step hidden behind a phone call. Search plans come first because they cover the pages a parent reads; ad plans follow for the weeks when the term calendar needs a push of its own.
The search plans, from the lightest upAd management tiers for a single platform or several, further down
Search plans for a school website and its campus pages
Held in common by every search plan
- A site audit sorting what parents can already reach from what they cannot
- A Google Business Profile tidied up, plus a hunt for stray duplicate listings
- A short habit for asking families to leave reviews, one that keeps going without us
- A school fact sheet in plain terms that AI answer engines can read and cross-check
- A report at each month end, in ordinary sentences
Silver
$1,495/month
The entry tier, with no website included.
- Every month 25 landing pages, each for a campus, grade band or program you name
- 4 Strategic Content Assets for the school each month, every one waiting on your approval
Gold
$2,495/month
Double the campus pages, plus a school site that we keep up.
- Each month 50 landing pages for your campuses, grade bands and programs
- 8 Strategic Content Assets for the school each month, every one waiting on your approval
- A website for the school: its copy, hosting and later edits all sit with us, updates included
Platinum
$3,495/month
Widest reach: the same website as Gold, with the largest monthly load of pages and writing.
- 100 school landing pages per month, spread over every campus, grade band and program
- 12 Strategic Content Assets for the school each month, every one waiting on your approval
- A website for the school: its copy, hosting and later edits all sit with us, updates included
Each figure pays for our own work and nothing else. The advertising budget is owed to the platforms themselves and never sits inside any plan.
Ad management tiers, matched to the number of platforms a school picks
Included behind each ad plan
- From day one the ad account carries the school’s own name
- Ad copy, keywords and call tracking prepared before a first click is paid for
- Negative keywords for job hunters, loan seekers and other off-target searchers
- The platforms take clicks from your card directly, and no part of that money ever reaches us
- A monthly page weighing school ad spend against calls and form notes received
One ad platform
$895/month
Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram): whichever single one we settle on together.
Two ad platforms
$1,595/month
Any two among Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), reported on one page.
Three ad platforms
$2,295/month
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) together, all pulling from one list of programs.
Each figure pays for our own work and nothing else. The advertising budget is owed to the platforms themselves and never sits inside any plan.
Reading this price sheet the way a business office would
Every figure on this sheet is billed monthly. The $495 box is the doorway for SEO for private schools that want campus pages and a corrected map listing without a larger load of pages. The three tiers beneath it step upward in pages and writing. On the upper two cards a toggle is provided for schools that already host a website of their own; flipping it strikes the website line.
Ad spend is a separate animal: the platforms collect it for clicks, it lands on the school's own card, and it stays outside our fee altogether. The school chooses the size of that budget and may trim or pause it around a break in the calendar.
As for terms, opening an account costs the school nothing, and a school is tied to us by nothing more than the invoice in front of it.
No price on this sheet reserves a spot in a search page, a map pack or an assistant's answer. Each pays for pages written, ads managed and numbers read, while the school holds its accounts and decides every sentence. For the full picture of each line, see /private-school-seo/ and /private-school-paid-ads/, or the /services/ overview and the wider account in /private-school-marketing/.
Questions a school business office asks about the price sheet
How many plans can a private school choose between?
Search work comes in four steps, the $495 starter plan first, then Silver, with Gold and Platinum at the top. Ad management comes in three tiers, matching how many platforms a school picks.
Whose card does each platform charge for a school's clicks?
The school's own. Each platform bills the card the school attaches to its ad account, and the amount is separate from the fee we charge for managing the campaigns.
Does a bigger plan earn a better spot in search or in an assistant's reply?
No. A bigger plan buys more pages, more writing and, from Gold, a managed website. Spots in Google, in a map pack and in an assistant's reply are set by the platforms themselves, and we promise none of them.
Do the plan cards change for a school that already has a website?
Silver has no website. Gold and the tier above it bring a school website that we manage, and a toggle on those cards strikes the website line for a school that hosts a site of its own. See /private-school-website-design/.
Carry the price sheet into the next staff meeting
When the figures have been read, send the open points along, or reserve a callback hour with our CEO.
Which campus or grade band should parents meet first?
Name the campuses and grade bands that matter most, the towns each one draws from and any local sites that already link to your school. Leave every child name and student detail out of whatever you send.
Ring the first bell with one call
One phone call can decide which campus or grade band parents meet first, what pages trail behind it, and which plan holds up the whole load.
Month to month. No startup fee. No contract.